Fashion

 

Fashion

It's defined as a popular aesthetic expression at a certain time and age, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body propositions.

 The term fashion differs from clothes and costume, where the first describes the material and technical garment, whereas the second has been relegated to special senses like fancy dresses wearing.

Different brands in different industries like garments, shoes, cosmetics, etc play a vital role in establishing a fashion. The fascination with fashion has become very strong in our life. The young and old fully know the importance of fashion. Likewise in our society family classes are also based on the fashion they keep. Fashion penetrated women of different age classes and they are especially fond of fashion in clothing, shoes, cosmetics, and jewelry.

Media, on the other hand, have become a tycoon in the fashion industry and are considered the backbone of the fashion industry business. Every one ambitious to become a focal point in society through fashion. It also became the yardstick of richness and modern in society to secure the points even in offices employees are eager to follow fashion in dressing, shoes, and jewelry.

Origin of fashion: The art of creating fashionable apparel is known as fashion. The origin of fashion designing dates as far back as 1826.  Charles Frederick was the first fashion designer in the world from 1826 to 1895. Charles, who was earlier a draper, set up a fashion house in Paris. He was who started the tradition of fashion houses and told his customers what kind of clothing would suit them. At the beginning of the 20^th.century, new developments in fashion would take place in Paris first from where they would spread to the rest of the world. New designs were born in Paris before their way to other parts of the world. In other words, Paris emerged as the ‘Fashion Capital.In the mid of the 20^th.century, fashion garments began to be mass-produced. The bulk of production increased and people to have more choices of garments.Several institutes have come up with the world over, offering courses in various areas of fashion. The number of students who consider fashion as a serious career and who have gone in for courses in the same has gone on rising over the years.

Fashion Industry:

The global fashion industry has become a product of the modern age. Before the 19th century, the clothing was custom made. It was handmade for individuals, either as home production or order from dressmakers or tailors.

At the beginning of the 20th century, the rise of the latest technologies and the rise of global capitalism and development of factory system production and population of branded outlets clothing had increasingly come to be mass-produced in standard sizes and sold

Although the first fashion industry was developed in Europe and America, as of 2017,    it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another and sold worldwide. The fashion industry has long been the largest employer in the United States. It remains so in the 21^st. Century.

The fashion industry consists of four levels.

1.    Production of raw material

2.    Production of fashion goods by designers, manufacturers, and contractors

3.    Retail sales

4.    Various forms of advertising and promotion

These levels consist of separates and interdependent sectors.

The fashion industry consists of four levels.

Fashion Trend

Fashion trends are influenced by several factors including cinema, celebrities, and creative explorations, political, economical, social, and technological. By examining these factors are called “PEST Analysis” 

Fashion forecasters determine the growth or decline of fashion trends by keeping in view information. It cannot stay unchanged.

POLITICAL INFLUENCES:

Political events also make a huge impact on fashion trends and political figures played a vital role in forecasting fashion trends. For example, the great leader Quaid e Azam always use to wear sherwani and Jinnah cape while addressing Congress and party meetings in 1945 which make this dress more famous in Pakistan.

 

 Similarly, they used to smoke a pipe in his political meetings and he uses different models of cars that are yet kept in the museum for display.

Moreover, political movements built an impressive impact on fashion trends such as in early 2018 make a fashion trend of the specific path and rounded the cape of “TEHREEK E INSAF PAKISTAN” audience and workers always wear while attending their party gathering.

In a nutshell, fashion trends boost up by a political figure dress impact or by political movements.

TECHNOLOGICAL INFLUENCES:

Technology plays a large role in turning fashion trends in society. Developments such as wearable technology have become more apparent in the fashion industry such as smart touch mobile having android sets with high-speed memory RAMs, drown, and selfie-taking. Clothing is constructed with solar panels that charge devices.  Similarly fashion trends of automatic cars and bikes. Watches with a meter of blood pressure measurer and running meter are used in teenagers in colleges.

Internet technology and online retailer on social media have also given a boost in the fashion industry. Different styles and trends in the fashion world are also conveyed to the trendsetters. Every day new styles of dresses and clothes especially in the female category are displayed online in social media like Facebook, Instagram, and Google ads which gives shape to fashion trends.

Technology has been developed to track how fashion spread through society. Military technology has played an important role in the fashion industry. The camouflage on the pattern in clothing concept developed to help the military personnel to less visible to enemy forces. 

SOCIAL INFLUENCES:

Fashion is more concerned with the social and cultural context of an environment. Fashion is not only seen as aesthetic values but fashion is also a medium for performers to create an overall atmosphere and express their views and opinions altogether through music videos.

Runway shows on the red carpet is a reflection of fashion trend and designer’s thought. For designers, the runway shows are a platform for their voice on politics and current events.

Social media has become a part of world globalization in multiple ways. Recently the fashion industry is seeing a major shift in its inspiration for designs and trends. All thanks to social media and blogging sites like Facebook, Twitter, and Instagram. In the fashion industry the social media, platforms can be used to interact with the consumers, as a means of networking with others in the industry, and as a way of building an online presence. But social media can also influence society in unique ways.      

ECONOMIC INFLUENCES:

In today's economical system, manufacturers extract resources from the earth to make product ideas to full fill the needs of the economy. The global fashion industry consists of $2.5trillian. In the united states, consumers spent nearly $380billion on apparel and footwear in the year 2017.

 

The fashion industry confined everything from textile and apparel brands to whole-sellers, retailers, and more than a 1.8million people in the United States.

 The twin forces of globalization and technology have had a vital effect on the fashion industry and have created new trends, challenges, and opportunities. The impacts of social media, business models, advanced manufacturing, changing demographics are leading to significant changes in all aspects of the fashion industry.

Importance of Fashion in the Modern Age

Fashion is something that keeps on changing and because of its change, fashion affects our lives nearly in every aspect like language, furniture, homes, cars, clothes, food, and many other things. There are trendsetters and trend followers with different degrees of adaption but here the trend is a broader term about style & design, deriving from cultures, social, or many other factors of which fashion is a manifestation. Fashion has become one of the most important aspects of life in today’s life. Fashion has become central to modern life; drives the economy, influences tastes define individuals and groups, mediates communication, fulfills contrasting needs and desires. It turns out that celebrities’ seeming love for the fashion industry actresses wearing dresses or sitting front row at fashion shows might not be so genuine after all. 

The need for Fashion in today World

I do think fashion is important in society because it allows people to express their personality. Throughout the ages, fashion has been an important part of society and culture. As the human world developed so did the practice of clothing and what people developed out of different materials to wear. From the beautiful arcs of printed silk dresses made in dynastic China to the elaborate corseted ball gowns of eighteenth-century England, what a colorful and imaginative array of designs that mankind has developed over the years!

There are indeed some stigmas with the fashion world which are understandable. Some people believe that the modern world of fashion can be restrictive, harsh, and projects an unrealistic expectation of models and a price tag. However, I think that fashion doesn’t need to be expensive, or a small size to be enjoyed. Fashion is about uniqueness and not adhering to what is considering the ‘latest’ or ‘trendy’. Fashion is important in society because it has the potential to bring different people together to celebrate their individuality. The best way to enjoy fashion is to wear what you love and be yourself!